No matter what medium it came in, from vinyl to cassettes to CDs – and now back to vinyl – the Album Jacket has
played a special role in the hearts and minds of music fans for
generations all across the globe. It was an extension of the record, an
invitation into the world of the artist and their community, or just a
way to learn the lyrics during the first few listening sessions. It was
the first thing we reached for after putting that new cassette, CD, or
vinyl into the player. We wanted to know everything we possibly could
about what we were listening to, including; lyrics, production credits,
artwork, guest musicians, studio locations, record labels, and thank you
notes from the act. We wanted to consume all of it immediately and then
we studied it like a textbook until we had memorized all of its
content.
That’s why I am involved in Album Jacket.
When I first began my insane and oftentimes unpredictable career in the music industry back in 2003, every one I know thought I was mad. And every veteran I met in the business told me to find another line of work. An entire global media giant had been turned upside down by a couple of college students in a matter of months and it was terrifying. Or exhilarating, whichever side of the fence you found yourself. To me, it was still rock n roll. Yes, technology was advancing faster than we could wrap our heads around it, but it was absolutely thrilling to be riding the wave. I remember my first cel phone, my first email account, and the first instant messaging conversation I ever had. Now look at us.
Accessibility to music is what the world gained from technology. But what we lost was immeasurable and incomparable. We lost the soul, the emotion, the connection, and the intimacy of those moments from yesteryear when we sat in our rooms, on the floor, with the speakers turned way up, thumbing through the liner notes of that new record. We’re here to change that for the first time in over a decade of MP3s and thumbnail-size album covers. We want to recreate that ecstatic feeling you had back then, but include the bounties of technology to create the perfect album companion.
What the public wants is content. And what we want to do is offer all of that content in one location, for fans to gorge themselves on when they purchase that new album from their favorite act. What if your digital purchase came with a behind-the-scenes studio documentary? Or a guitar lesson from your favorite axe man? How about a tour diary, with the band dishing out how they spend their time on the road? Could you imagine if all the music videos from that album were right there at your fingertips? Would you enjoy an interview with the album’s producer/s about their experience in the studio? What about paintings by the drummer? Or how fun would it be to learn the bassist’s favorite recipe?
The possibilities of Album Jacket are infinite and exciting. We can not wait to share our passion and creation with music lovers of all ages and tastes around the world. Stay tuned for the digital music experience that you have been waiting for…
Robal Johnson
Content Relations Mgr
That’s why I am involved in Album Jacket.
When I first began my insane and oftentimes unpredictable career in the music industry back in 2003, every one I know thought I was mad. And every veteran I met in the business told me to find another line of work. An entire global media giant had been turned upside down by a couple of college students in a matter of months and it was terrifying. Or exhilarating, whichever side of the fence you found yourself. To me, it was still rock n roll. Yes, technology was advancing faster than we could wrap our heads around it, but it was absolutely thrilling to be riding the wave. I remember my first cel phone, my first email account, and the first instant messaging conversation I ever had. Now look at us.
Accessibility to music is what the world gained from technology. But what we lost was immeasurable and incomparable. We lost the soul, the emotion, the connection, and the intimacy of those moments from yesteryear when we sat in our rooms, on the floor, with the speakers turned way up, thumbing through the liner notes of that new record. We’re here to change that for the first time in over a decade of MP3s and thumbnail-size album covers. We want to recreate that ecstatic feeling you had back then, but include the bounties of technology to create the perfect album companion.
What the public wants is content. And what we want to do is offer all of that content in one location, for fans to gorge themselves on when they purchase that new album from their favorite act. What if your digital purchase came with a behind-the-scenes studio documentary? Or a guitar lesson from your favorite axe man? How about a tour diary, with the band dishing out how they spend their time on the road? Could you imagine if all the music videos from that album were right there at your fingertips? Would you enjoy an interview with the album’s producer/s about their experience in the studio? What about paintings by the drummer? Or how fun would it be to learn the bassist’s favorite recipe?
The possibilities of Album Jacket are infinite and exciting. We can not wait to share our passion and creation with music lovers of all ages and tastes around the world. Stay tuned for the digital music experience that you have been waiting for…
Robal Johnson
Content Relations Mgr